Unified Measurement System - Is it still the need for Indian radio industry? “The need of an hour is a unified Radio audience Measurement system that can provide more detailed listenership statistics to the India radio stations.” – said radio industry experts.     Radio Mirchi & Red FM, the two leading Indian radio stations, follow IRS to gather listenership data but they also do research internally time to time for getting engagement data and measuring consumer behavior. However, still there are a few radio stations like My FM that neither follow IRS nor RAM but follow their own currency and gazes the listenership preferences on RJs, music and time band.   Although RAM and IRS provide indicative inputs on radio’s reach across the country, the coverage of just four cities of India can’t serve the purpose. A more accurate measurement currency is absolutely necessary for the Indian radio industry to measure their audiences and to typica...

Here is a list of the Top 10 Radio Stations in India by Age Group (50-Older) 1.  Big FM Chennai– 68,200 Weekly Listeners 2.  Radio Mirchi Kolkata– 62,800 Weekly Listeners 3.  AIR/Gold Mumbai– 56,300 Weekly Listeners 4.  AIR/Akashwani Delhi– 55,500  Weekly Listeners 5.  Fever 104 Kolkata– 53,700 Weekly Listeners 6.  AIR/Akashwani Kolkata– 45,100 Weekly Listeners 7.  Big FM Kolkata – 44,900 Weekly Listeners 8.  Radio Mirchi Delhi– 44,600 Weekly Listeners 9.  Radio One Chennai– 34,500 Weekly Listeners 10. AIR/Akashwani Chennai – 34,300 Weekly Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Here is a list of the Top 10 Radio Stations in India by Age Group (26-35) 1. Radio Mirchi, Delhi– 323600  Weekly Listeners 2. Radio Mirchi, Mumbai – 281900 Weekly  Listeners 3.  Red FM, Delhi – 256800 Weekly  Listeners 4.  Red FM, Mumbai  – 253600 Weekly  Listeners 5.  Radio Mirchi, Kolkata – 242300 Weekly  Listeners 6.  Big FM, Mumbai – 239300 Weekly  Listeners 7.  Radio One, Mumbai – 225700 Weekly  Listeners 8.  Big FM, Hyderabad – 223700 Weekly  Listeners 9.  Radio Mirchi, Chennai – 205600 Weekly  Listeners 10. Big FM, Delhi & Red FM, Hyderabad – 179100 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Here is a list of the Top 10 Radio Stations in India by Age Group (16-25) 1.  Radio Mirchi, Chennai – 376,900 Weekly Listeners 2.  Radio Mirchi, Delhi – 290,100 Weekly  Listeners 3.  Red FM, Mumbai – 225,500 Weekly  Listeners 4.  Red FM, Delhi – 212,200 Weekly  Listeners 5.  Big FM, Mumbai – 211,200 Weekly  Listeners 6.  Surayan FM, Chennai – 136,500 Weekly  Listeners 7.  Big FM, Chennai – 136,400 Weekly  Listeners 8.  Radio Mirchi, Mumbai – 112,700 Weekly  Listeners 9.  Radio One, Chennai – 103,500 Weekly  Listeners 10. Big FM, Delhi – 100,700 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Here is a list of the Top 10  Radio Stations in India by Male Listeners 1.  Red FM, Hyderabad – 1,007,700 Weekly Listeners 2.  Big FM, Hyderabad – 872,300 Weekly  Listeners 3.  Radio Mirchi, Delhi -  859,100 Weekly  Listeners 4.  Radio Mirchi, Chennai – 822,300 Weekly  Listeners 5.  Big FM, Mumbai – 788,300 Weekly  Listeners 6.  Red FM, Mumbai – 746,800 Weekly  Listeners 7.  Red FM, Delhi – 647,600  Weekly  Listeners 8.  Radio Mirchi, Kolkata – 646,100 Weekly  Listeners 9.  Radio Mirchi, Mumbai -  620,000 Weekly  Listeners 10. Big FM, Chennai – 579,700 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

  Here is a list of the Top 10 Radio Stations in India as per Weekly Hours. 1.  Radio Mirchi, Delhi - 2,0600000 Weekly Hours 2.  Red FM, Delhi - 1,930000 Weekly Hours 3.  Big FM, Chennai -  1,780000 Weekly Hours 4.  Big FM, Delhi - 1,600000 Weekly Hours 5.  Red FM, Mumbai - 1,540000 Weekly Hours 6.  Big FM, Mumbai - 1,443000  Weekly Hours 7.  Radio Mirchi, Mumbai - 1,441000   Weekly Hours 8.  Red FM, Hyderabad - 1,340000  Weekly Hours 9.  Big FM, Hyderabad -  1,220000 Weekly Hours 10. Big FM, Chennai - 1,120000 Weekly Hours To see the reach of your radio station please LOG IN TO www.iramradio.com .

Here is a list of the Top 10   Radio Stations in India as per reach. 1.   Radio Mirchi, Delhi - 1,0370000 Listeners 2.   Red FM, Hyderabad - 1,030000 Listeners 3.   Big FM, Mumbai -   943000 Listeners 4.   Radio Mirchi, Chennai - 925000 Listeners 5.   Red FM, Mumbai - 902000 Listeners 6.   Big FM, Hyderabad - 894000 Listeners 7.   Red FM, Delhi - 770000 Listeners 8.   Radio Mirchi, Mumbai - 747000 Listeners 9.   Radio Mirchi - Kolkata 736000 Listeners 10.   Big FM ,Chennai - 682000 Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

It seems like once a song is played it gets really popular and people like it & partly just because it was played on the radio. But is it true that people bribe the radio to play their song? If this is the case then how can one bribe or take part in such scandals legally? The radio can take part in such scandals in the number of ways. Firstly, the labels would pay DJs, or even give them gifts to play the music of the label's artists. It's called payola, and it’s illegal now. Second, comes the Role of Music Director (or MD for short) and he is the person in charge of scheduling the music on the station. The person who operates the computer program which determines how many "spins" a song will get in a week. So, if your label wants to get your song a spin, they won't go through the DJ but have to approach the MD. Your regional label rep takes the MD out to lunch, they have a nice time and at the end when the label guy is picking up the check he asks ...