Unified Measurement System - Is it still the need for Indian radio industry? “The need of an hour is a unified Radio audience Measurement system that can provide more detailed listenership statistics to the India radio stations.” – said radio industry experts.     Radio Mirchi & Red FM, the two leading Indian radio stations, follow IRS to gather listenership data but they also do research internally time to time for getting engagement data and measuring consumer behavior. However, still there are a few radio stations like My FM that neither follow IRS nor RAM but follow their own currency and gazes the listenership preferences on RJs, music and time band.   Although RAM and IRS provide indicative inputs on radio’s reach across the country, the coverage of just four cities of India can’t serve the purpose. A more accurate measurement currency is absolutely necessary for the Indian radio industry to measure their audiences and to typically understand the user

Quarter-3 Radio Listenership Data in India Red FM jumps at the top position in Delhi location.   “Red FM and Radio Mirchi are still the popular radio stations in Delhi”- as per IRAM reports.  IRAM, one of the popular radio audience survey firm in India, hereby announces the Q3 - 2019 radio listener statistics in India . The reports contain the listenership data from July 1, 2019 to Sept 30, 2019 that was collected through the Radio Audience Measurement system in India . Here is a list of the Top 10 Radio Stations in India by weekly reach. 1. Red FM, Delhi     - 1.3 Million Listeners 2. Radio Mirchi, Delhi        - 1.2 Million Listeners 3. Red FM, Kolkata - 1.1 Million Listeners 4. Radio Mirchi, Kolkata - 1 Million Listeners 5. Big FM, Delhi - 991.9 k Listeners 6..