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Unified Measurement System - Is it still the need for Indian radio industry?

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Unified Measurement System - Is it still the need for Indian radio industry? “The need of an hour is a unified Radio audience Measurement system that can provide more detailed listenership statistics to the India radio stations.” – said radio industry experts.     Radio Mirchi & Red FM, the two leading Indian radio stations, follow IRS to gather listenership data but they also do research internally time to time for getting engagement data and measuring consumer behavior. However, still there are a few radio stations like My FM that neither follow IRS nor RAM but follow their own currency and gazes the listenership preferences on RJs, music and time band.   Although RAM and IRS provide indicative inputs on radio’s reach across the country, the coverage of just four cities of India can’t serve the purpose. A more accurate measurement currency is absolutely necessary for the Indian radio industry to measure their audiences and to typically understand the user

Quarter-3 Radio Listenership Data in India

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Quarter-3 Radio Listenership Data in India Red FM jumps at the top position in Delhi location.   “Red FM and Radio Mirchi are still the popular radio stations in Delhi”- as per IRAM reports.  IRAM, one of the popular radio audience survey firm in India, hereby announces the Q3 - 2019 radio listener statistics in India . The reports contain the listenership data from July 1, 2019 to Sept 30, 2019 that was collected through the Radio Audience Measurement system in India . Here is a list of the Top 10 Radio Stations in India by weekly reach. 1. Red FM, Delhi     - 1.3 Million Listeners 2. Radio Mirchi, Delhi        - 1.2 Million Listeners 3. Red FM, Kolkata - 1.1 Million Listeners 4. Radio Mirchi, Kolkata - 1 Million Listeners 5. Big FM, Delhi - 991.9 k Listeners 6..

Top 10 Radio Stations in India by Age Group (50-Older)

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Here is a list of the Top 10 Radio Stations in India by Age Group (50-Older) 1.  Big FM Chennai– 68,200 Weekly Listeners 2.  Radio Mirchi Kolkata– 62,800 Weekly Listeners 3.  AIR/Gold Mumbai– 56,300 Weekly Listeners 4.  AIR/Akashwani Delhi– 55,500  Weekly Listeners 5.  Fever 104 Kolkata– 53,700 Weekly Listeners 6.  AIR/Akashwani Kolkata– 45,100 Weekly Listeners 7.  Big FM Kolkata – 44,900 Weekly Listeners 8.  Radio Mirchi Delhi– 44,600 Weekly Listeners 9.  Radio One Chennai– 34,500 Weekly Listeners 10. AIR/Akashwani Chennai – 34,300 Weekly Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Top 10 Radio Stations in India by Age Group (36-50)

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Here is a list of the Top 10 Radio Stations in India by Age Group (36-50) 1.  Red FM, Hyderabad– 739,100  Weekly Listeners 2.  Big FM, Hyderabad– 626,300 Weekly Listeners 3.  Radio Mirchi, Hyderabad– 335,900 Weekly Listeners 4.  Big FM, Mumbai– 309,700 Weekly Listeners 5.  Mirchi Love, Hyderabad– 290,400 Weekly Listeners 6.  Big FM, Chennai– 272,800 Weekly Listeners 7.  Radio City, Hyderabad– 268,200 Weekly Listeners 8.  Red FM, Mumbai– 267,700 Weekly Listeners 9.  Radio Mirchi, Kolkata– 251,300 Weekly Listeners 10. Radio Mirchi, Chennai – 239,800 Weekly Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com

Top 10 Radio Stations in India by Age Group (26-35)

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Here is a list of the Top 10 Radio Stations in India by Age Group (26-35) 1. Radio Mirchi, Delhi– 323600  Weekly Listeners 2. Radio Mirchi, Mumbai – 281900 Weekly  Listeners 3.  Red FM, Delhi – 256800 Weekly  Listeners 4.  Red FM, Mumbai  – 253600 Weekly  Listeners 5.  Radio Mirchi, Kolkata – 242300 Weekly  Listeners 6.  Big FM, Mumbai – 239300 Weekly  Listeners 7.  Radio One, Mumbai – 225700 Weekly  Listeners 8.  Big FM, Hyderabad – 223700 Weekly  Listeners 9.  Radio Mirchi, Chennai – 205600 Weekly  Listeners 10. Big FM, Delhi & Red FM, Hyderabad – 179100 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Top 10 Radio Stations in India by Age Group (16-25)

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Here is a list of the Top 10 Radio Stations in India by Age Group (16-25) 1.  Radio Mirchi, Chennai – 376,900 Weekly Listeners 2.  Radio Mirchi, Delhi – 290,100 Weekly  Listeners 3.  Red FM, Mumbai – 225,500 Weekly  Listeners 4.  Red FM, Delhi – 212,200 Weekly  Listeners 5.  Big FM, Mumbai – 211,200 Weekly  Listeners 6.  Surayan FM, Chennai – 136,500 Weekly  Listeners 7.  Big FM, Chennai – 136,400 Weekly  Listeners 8.  Radio Mirchi, Mumbai – 112,700 Weekly  Listeners 9.  Radio One, Chennai – 103,500 Weekly  Listeners 10. Big FM, Delhi – 100,700 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .

Top 10 Radio stations in India by Male Listeners

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Here is a list of the Top 10  Radio Stations in India by Male Listeners 1.  Red FM, Hyderabad – 1,007,700 Weekly Listeners 2.  Big FM, Hyderabad – 872,300 Weekly  Listeners 3.  Radio Mirchi, Delhi -  859,100 Weekly  Listeners 4.  Radio Mirchi, Chennai – 822,300 Weekly  Listeners 5.  Big FM, Mumbai – 788,300 Weekly  Listeners 6.  Red FM, Mumbai – 746,800 Weekly  Listeners 7.  Red FM, Delhi – 647,600  Weekly  Listeners 8.  Radio Mirchi, Kolkata – 646,100 Weekly  Listeners 9.  Radio Mirchi, Mumbai -  620,000 Weekly  Listeners 10. Big FM, Chennai – 579,700 Weekly  Listeners To see the reach of your radio station please LOG IN TO www.iramradio.com .